How to Report Incorrect Contact Information

Last updated: April 23, 2026

Where does Unify's contact data come from?

Unify use a waterfall of data providers to find phone numbers and emails for your contacts. While we strive for accuracy, contact information can sometimes be outdated.

Which data am I seeing: CRM or Unify?

By default, Unify prioritizes your CRM data. This means if contact information exists in your CRM, that's what you'll see.

Unify data takes priority in two situations:

  1. New prospecting feature in Plays: When you use Use Unify Waterfall to Find up-to-date Prospects & Data in Plays, we will prioritize contact information from our data provider

  2. Chrome extension prospecting: When you add prospects through the Chrome extension we will prioritize contact information from our data provider

How to report incorrect data

If you're using either of the features above and notice outdated or incorrect information:

Verify the contact has synced from Salesforce

If you're expecting to see a contact that was recently created or updated in Salesforce, note that Unify syncs from Salesforce approximately every 15‑30 minutes. Additionally, Salesforce contacts must have a valid email address to sync to Unify—contacts without an email will not appear. If a contact is missing or showing outdated information, confirm it has been at least 30 minutes since the Salesforce update and that the contact record includes a valid email address before reporting incorrect data.

First, check for duplicate or deleted linked records

Before reporting incorrect data, open the contact's profile in Unify and check the Linked Records tab. If you see multiple Salesforce contacts linked to the same Unify profile, or if a linked record has been deleted from Salesforce, this can cause Unify to display outdated enriched data. To resolve:

  • Merge or delete duplicate contacts in Salesforce to ensure only one contact is linked

  • Wait 15-30 minutes for the next sync to complete

  • If the issue persists after resolving duplicates, proceed to report the incorrect data below

Report it in your designated channel

Include:

  • Contact name and company

  • The incorrect information you're seeing

  • What the correct information should be (if known)

We share all reports with our data providers to help improve overall data quality.