Understanding Email Send Schedules and Timing

Last updated: April 27, 2026

Unify uses a global send schedule to control when emails are sent from sequences. By default, emails are sent Monday through Friday from 9:00 AM to 4:00 PM PT (Pacific Time).

How to Configure Send Schedules

You can customize your organization's send schedule by going to Settings > Organization > Sequences > Send Schedules.

In this section, you can modify:

  • Time zone

  • Send schedule hours

  • Specific days for sending emails

  • Whether to send on weekends or US holidays

How Send Schedules Work

When emails are queued outside of your configured send window, they will automatically roll over to the next available sending period. For example, if an email is scheduled to send on Saturday but your send schedule is Monday-Friday, it will be sent on Monday during your configured hours.

Manual email tasks are also subject to these sequence step delays. If a previous task (such as a phone call) is completed late, the delay timer starts from when that task was marked complete, not from its original due date. For example, if a phone call task due on March 19 is completed on April 7, and there's a 2-day delay before the next manual email task, that email won't be queued to send until April 9.

Delays between sequence steps are calculated based on business days according to your send schedule. If you have a 2-day delay and send an email on Thursday with a Monday-Friday schedule, the next email will go out on Tuesday (skipping Friday and Monday).

Email Delivery Timing

Emails don't all send at once to maintain good deliverability. There's typically a 2-4 minute stagger between emails, with some randomization to avoid appearing automated. If you queue a manual email during the send window and your mailbox has capacity, it should send within about 5 minutes.

Timezone Considerations

Currently, Unify uses a single global send schedule for your organization and does not automatically adjust for recipient timezones. All emails are sent according to the timezone you've configured in your send schedule settings.

If you need to target recipients in different timezones, you can:

  • Expand your send window to accommodate different regions

  • Create separate sequences for different timezone groups

  • Use manual email steps to have more control over individual send times

Common Issues

Emails not sending immediately: If emails aren't going out right away, check that you're within your configured send window and that your sequences are unpaused.

Manual email tasks not queuing immediately: If a manual email task appears in your list view but isn't queued to send, check when the previous sequence step was completed. The configured delay between steps still applies even for manual tasks and even when previous tasks are completed late. The delay timer starts from when the previous task was marked complete, not from its original due date.

UI display issues: Sometimes the scheduled send time in the interface may not immediately update to reflect the send schedule. The actual sending will still follow your configured schedule even if the UI shows a different time initially.

Modifying active sequences: You cannot change delays for emails that are already queued in an active sequence. If you need to adjust timing, you can pause the sequence or adjust your global send schedule settings.

Email Backlog Monitoring and Management

While Unify's send schedules control when emails are sent, monitoring and managing email backlogs is crucial for maintaining consistent delivery. Below are steps to diagnose and resolve email delivery delays.

Checking Email Queue Status

To see the exact scheduled send time for a queued email, click into the specific email in your sequence to view when it will be sent based on current mailbox capacity and queue order.

Monitoring Mailbox Capacity

Go to Dashboard → Health → Email Backlog to view which mailboxes have remaining daily send capacity versus backlog. This dashboard shows real‑time status of each connected mailbox and helps identify bottlenecks.

Resolving Email Backlogs

When emails are stuck in backlog due to mailbox capacity limits (25 emails/day per mailbox), you can:

  • Reassign sequence enrollments to mailboxes with more available capacity by checking the Email Backlog dashboard to identify mailboxes with lower backlog.

  • Temporarily pause lower‑priority sequences using the same mailbox to free up capacity for higher‑priority campaigns.

These strategies help ensure your most important sequences maintain consistent delivery while managing overall email volume across your organization's mailboxes.