Troubleshooting Incorrect Company Data and Mapping Issues

Last updated: March 25, 2026

If you're seeing incorrect company names, industries, or other company data in Unify, this is typically caused by data inconsistencies in your CRM or issues with how data sources are prioritized. Here's how to identify and resolve these issues.

Common Causes of Incorrect Company Data

CSV Upload Mapping Errors

One of the most common causes is incorrect column mapping during CSV uploads. For example, if you accidentally map the "Company FTE" column to the "Company Name" field, you'll see numbers instead of company names in your sequences.

To prevent this:

  • Double-check your column mappings before uploading CSV files

  • Verify that website domains contain ".com" or similar extensions

  • Review the mapping preview before confirming the upload

CRM Data Priority

Unify prioritizes CRM data as the "source of truth." If your CRM contains outdated or incorrect company information, this will appear in Unify even if more recent data exists elsewhere.

Domain Redirects

When websites redirect to different domains (like a company website redirecting to a domain parking service), Unify may pull the redirect destination as the company name rather than the original company.

Data Provider Issues

Occasionally, incorrect industry classifications or outdated employment information may come from external data providers.

How to Fix Incorrect Company Data

For CSV Upload Issues

  1. Re-upload the same CSV file with correct column mappings

  2. Ensure "Company Name" is mapped to the actual company name column, not employee count or other numeric fields

  3. Allow time for the data to sync (updates may take up to 1 hour)

For CRM-Related Issues

  1. Update the company information directly in your CRM (Salesforce, HubSpot, etc.)

  2. Clean up duplicate company records in your CRM

  3. Verify domain associations are correct and up-to-date

  4. Allow 15 minutes for CRM changes to sync to Unify

For Salesforce Field Mapping

If Salesforce fields aren't appearing in Unify's audience builder or filters, ensure that:

  • Field mapping has been set up in your Salesforce integration settings

  • You've allowed sufficient time for the sync to complete after mapping setup

Prevention Tips

  • Regularly audit your CRM data for accuracy

  • Use "Unify Company" filters instead of CRM-specific filters for more accurate metadata

  • Check the Linked Records tab in company details to review all associated CRM records

  • Maintain clean, deduplicated company records in your CRM

If you continue to experience issues after following these steps, the problem may require engineering investigation, particularly for complex domain redirect scenarios or data provider inconsistencies.