Context

When using multiple domains for email sending, recipients might question the legitimacy of emails coming from alternative domains that don't have an associated website. Some senders consider redirecting these alternative domains to their main website to build trust.

Answer

There are two recommended approaches for handling alternative sending domains:

Option 1: Set up Domain Redirects

You can safely redirect alternative domains to your main domain through your domain provider. This helps recipients verify your organization's legitimacy when they check the sending domain.

Steps to set up domain forwarding:

Verify Automatic Domain Redirects Before Manual Setup

Before following the manual domain redirect steps outlined in published guidance, check with your email service provider first, as domain redirects are typically handled automatically by default for alternative sending domains. This can save you unnecessary configuration work.

How to Verify Existing Redirects

Test your alternative domains by entering them in a web browser to see if they already redirect to your main domain automatically. If they do, no manual setup is required.

When Manual Setup May Still Be Needed

Even with automatic redirects in place, you may still want manual control for custom redirect destinations or specific redirect types (301 vs 302) that better suit your organization's needs.

1. Log in to your domain provider's control panel

2. Locate the "Domain Forwarding" or "URL Forwarding" settings

3. Enter your alternative domain as the source

4. Enter your main website URL as the destination

5. Enable SSL/HTTPS forwarding if available

6. Save the settings

Option 2: Create a Simple Landing Page

As an alternative approach, you can create a basic landing page for each alternative domain that includes a link to your main website. This method maintains separation between domains while still providing a way for recipients to verify your organization.

Important Consideration: Domain Ownership

Before implementing either redirect option, verify that you have administrative control over your alternative sending domains. Some email service providers purchase and manage alternative domains on behalf of their clients, which may prevent you from setting up redirects or landing pages.

• Contact them to discuss domain ownership transfer options

• Be aware that transferring ownership may temporarily disrupt email functionality while DNS records are updated

• Consider requesting domain ownership transfer when you have planned downtime or if you decide to change email providers

Having direct control over your domains ensures you can implement these trust-building strategies and maintain flexibility in your email infrastructure.