How to resolve company name discrepancies and data inconsistencies

Last updated: March 23, 2026

If you're seeing different company names appearing across sequences, email previews, exclusions, and CRM records, this typically indicates that you have duplicate account records in your source CRM system.

Understanding the root cause

When company data appears inconsistent across different areas of the platform, the most common cause is duplicate company records in your connected CRM (such as Salesforce or HubSpot). These duplicates can cause the platform to pull different company information depending on which record it references at any given time.

Another common cause is the platform's domain resolution logic. The platform identifies and groups companies based on where a domain routes to (DNS redirects), not just the domain name itself. If one domain redirects to another (for example, after a company acquisition), the platform treats them as the same company and displays whichever company name it resolved to first. This can result in seeing an acquired company's name displayed even when the contact's email, CRM record, and LinkedIn all show the parent company name.

How to resolve data inconsistencies

Step 1: Identify duplicates in your CRM

Log into your CRM system and search for the company experiencing data inconsistencies. Look for:

  • Multiple records with the same company name but slight variations (e.g., "Acme Corp" vs "Acme Corporation")

  • Records with the same domain but different company names

  • Accounts with similar but not identical information

  • Companies involved in acquisitions or mergers where domains may redirect to each other at the DNS level

Step 2: Merge or clean up duplicate records

In your CRM system:

  1. Identify which record contains the most accurate and complete information

  2. Merge duplicate records using your CRM's built-in merge functionality

  3. Ensure the surviving record has the correct company name and domain information

  4. Update any associated contacts to point to the correct company record

Note: Company names cannot be edited directly in the platform. The displayed name is pulled from the primary linked record in your CRM. If the platform is showing an unexpected company name due to domain redirects, ensure the correct company record in your CRM is set as the primary record (this may be the one with more associated contacts or more recent modifications).

Step 3: Allow time for synchronization

After cleaning up duplicates in your CRM:

  • Wait approximately 15 minutes for the sync between your CRM and the platform to complete

  • The corrected company information should appear consistently across all platform features

  • If issues persist after the sync, contact support for assistance

Prevention tips

To avoid future data inconsistencies:

  • Establish data entry standards in your CRM for company names and domains

  • Regularly audit your CRM for duplicate records

  • Use your CRM's duplicate detection features when creating new records

  • Train team members on proper data entry practices

By maintaining clean, deduplicated data in your source CRM system, you'll ensure consistent company information appears throughout the platform.