Unify Chat: Signal Data Vendors & Credit Costs

Unify connects to a wide range of third-party data sources so you can prospect, research, and build lists by simply asking. You don't need to pick a source. Describe what you want, and the agent routes to the right one. This guide covers each signal data source, what it costs in credits, and what it's best for.

Credit costs below are approximate, per result. See the Pricing & Credits FAQ for how credits work.

Adyntel: Ad Intelligence (~1 credit per result)

What it covers: Paid ad activity across LinkedIn, Meta, and Google Search for any company, including ad copy, creative, and bidding keywords.

Best if you're: Selling where GTM investment is a buying signal. Active ad spend means a company has budget and is in growth mode. It's especially useful if your product touches marketing or demand gen, since you can see the exact messaging a company leads with.

Try asking:

• "What LinkedIn ads is [company] running right now?"

• "Name the companies in my book of business that started running LinkedIn ads in the last 90 days."

• "Show me companies running LinkedIn ads about pipeline or sales productivity in the last 60 days."

BuiltWith: Web Tech Stack (~1 credit per result)

What it covers: Technologies running on any website (analytics, CMS, payments, ads, hosting, chat) with install and uninstall timestamps. Covers the front-end web stack.

Best if you're: Targeting ecommerce or martech companies where a web tech change is a buying signal. A new platform install or a dropped tool often means a company is mid-evaluation.

Try asking:

• "Find companies that installed a new marketing automation tool in the last 3 months."

• "Find all websites using Shopify that also have Klaviyo installed."

• "When did [company] add [specific technology] to their stack?"

BuyerCaddy: Deep B2B Tech Stack (~5 credits per result)

What it covers: B2B tech stack across 90,000+ products with install evidence and detection dates, plus recent news and press mentions.

Best if you're: Selling to an ICP defined by the software a company uses. Build lists based on internal tools (CRM, sales engagement, data vendors, HR tools), not just what's on the website. Strong for competitive displacement and rip-and-replace outbound.

Try asking:

• "Build me a list of all companies using [product]."

• "Find companies using Outreach or Salesloft but NOT a data layer."

• "Give me the full tech stack of [target company]."

Harmonic: Fundraising (~4 credits per result)

What it covers: Funding history, round details, lead investors, founding date, and headcount for any company, with especially strong coverage for early-stage and pre-seed rounds.

Best if you're: Selling where budget and growth stage matter. A company that just raised is actively hiring, buying tools, and building infrastructure. It's one of the most universal buying signals.

Try asking:

• "How much has [target account] raised and who led their last round?"

• "Enrich my account list with funding stage, total amount raised, and last round date."

• "Find B2B SaaS companies that raised a Series A or B in the last 6 months with under 200 employees."

OpenMart: SMB & Local Business (~1 credit per result)

What it covers: Local business and SMB data with physical locations, owner contacts, tech stack, and revenue estimates sourced from Google, Yelp, and the web.

Best if you're: Running a local or SMB motion. Fills the gap for territory-based or owner-led outbound where you need to find specific business types in specific geographies.

Try asking:

• "Build me a list of HVAC businesses in San Francisco with 10-50 employees."

• "Find cafes in Austin with under 10 employees."

• "How many physical locations does [brand] have and where are they?"

PredictLeads: News Events & Job Signals (~1 credit per result)

What it covers: Company events across 37 categories (product launches, partnerships, expansions, leadership changes, financing) plus job openings and tech stack detection.

Best if you're: Timing outbound around buying moments, especially in enterprise sales where those moments are rare and critical. A launch, partnership, expansion, or leadership change means budget is moving and priorities are shifting.

Try asking:

• "Find companies that announced a new partnership or product launch in the last 30 days."

• "What recent news events has [target account] had in the last 90 days?"

• "Build me a list of companies that had a C-suite change in the last 60 days."

Serpstat: SEO Intelligence (~1 credit per result)

What it covers: Organic traffic, domain authority, backlinks, top keywords, and industry category across 1,000+ categories for any domain.

Best if you're: At a marketing, SEO, or content agency, or a marketing software vendor where search presence is a direct ICP signal. Also a useful growth proxy: organic traffic shows how much a company is investing in GTM relative to its size.

Try asking:

• "What's the monthly organic traffic and domain authority for [domain]?"

• "Enrich my account list with organic traffic and SEO category."

• "Compare organic traffic for [company A] vs [company B]. Who's growing faster?"

SE Ranking: SEO & AI Visibility (~1 credit per result)

What it covers: Web traffic, estimated ad spend, and AI search visibility across ChatGPT, Perplexity, Gemini, and Google AI Overview for any domain.

Best if you're: At a marketing, SEO, or GTM software vendor, or selling to buyers who discover tools through AI search. Also a growth proxy, since traffic and ad spend show how hard a company is investing in GTM.

Try asking:

• "Does [company] show up in ChatGPT or Perplexity results for keywords in [category]?"

• "Show me accounts in my book of business with high organic traffic but low LLM visibility."

• "Compare [target account] vs [competitor] visibility across all LLMs."

Store Leads: Ecommerce (~5 credits per result)

What it covers: Full profile for any Shopify or ecommerce store: revenue estimate, installed apps, tech stack, and growth signals.

Best if you're: Targeting DTC or ecommerce brands. Filter by revenue band, app stack, and platform instead of just "Shopify merchants."

Try asking:

• "Find DTC brands doing $1M-$50M on Shopify in apparel with 10-100 employees."

• "Find Shopify Plus merchants with Klaviyo installed but no CDP."

• "Give me the full profile for [ecommerce domain]: revenue, apps, team size, and tech stack."

TheirStack: Job Postings & Tech Stack Intent (~1 credit per result)

What it covers: Open job postings and tech stack for any company, with hiring-based intent signals across 33,000+ products.

Best if you're: Looking for hiring signals or incumbent and adjacent tech. A company posting its first RevOps hire or adopting a new tool is usually in a buying moment.

Try asking:

• "What open roles is [company] hiring for right now?"

• "Find companies under 500 employees that posted a 'Head of Sales' or 'VP Revenue' role in the last 60 days."

• "Find companies using Salesforce or HubSpot with 100-1,000 employees."

The Swarm: Network Signals & Warm Intros (~9 credits per result)

What it covers: Warm intro paths from your company's network to any target account, with relationship strength scores built from public relationship data such as work history, alumni networks, and shared investors.

Best if you're: In enterprise or high-ACV sales where a warm intro can make or break a deal. Most useful alongside a defined target account list. ROI scales with deal size.

Try asking:

• "What's the warmest intro path from our team to [target account]?"

• "Rank my 50 target accounts by relationship warmth. Show me the top 10."

• "Does anyone on our team have a connection at [prospect company]?"

UpRiver: Brand & Sponsorship Intelligence (~25-50 credits per result)

What it covers: Brand positioning, buyer personas, product catalog, and sponsorship placements across podcasts, YouTube, and creators for any company.

Best if you're: Targeting brands that invest in creator, podcast, or sponsorship marketing, or you want to understand how a prospect positions itself before a call.

Try asking:

• "What brands are sponsoring podcasts in my book of business right now?"

• "Who does [target account] sell to and how are they positioning themselves?"

• "Help me understand the brand positioning and target audience for [target account]."