Unify Chat: Signals & Insights Library
Last updated: June 30, 2026
Not sure which source to use? Start with what you're trying to uncover or enrich with. In practice you don't have to choose. Just ask Unify for the insight and it routes to the right source. This table maps common questions to the sources that answer them.
Insight you want | Example signals | Sources |
|---|---|---|
Fundraising & growth stage | Funding rounds, lead investors, capital raised, founding date | Harmonic, PredictLeads |
Hiring intent & open roles | New job postings, hiring surges, role types, headcount growth | TheirStack, PredictLeads |
Tech stack (B2B software) | CRM, sales tools, data vendors, HR tools, install dates, competitor tools | BuyerCaddy, TheirStack, BuiltWith |
Tech stack (web / frontend) | CMS, analytics, payments, hosting, install/uninstall dates | BuiltWith |
Paid ad activity | LinkedIn/Meta/Google ads, ad copy, keyword bids, estimated spend | Adyntel, SE Ranking |
SEO & organic presence | Organic traffic, domain authority, top keywords, SEO category | Serpstat, SE Ranking |
AI search visibility | LLM visibility across ChatGPT, Perplexity, Gemini | SE Ranking |
Ecommerce profile | Store revenue, installed apps, platform, product category | Store Leads |
SMB & local business data | Physical locations, owner contacts, local business attributes | OpenMart |
Warm intro paths | Shared connections, alumni network, mutual investors, relationship strength | The Swarm |
Brand & sponsorship activity | Podcast sponsorships, creator partnerships, brand positioning, buyer personas | UpRiver |
News & company events | Partnerships, expansions, product launches, leadership changes | PredictLeads |
Website visitor identity | Anonymous visitor ID, company reveal, page-level visits, intent scoring | 6sense, Demandbase, Clearbit |
Buyer intent (third-party) | Category research, competitor comparisons, buying stage, keyword surge | G2, 6sense, Demandbase |
Social engagement signals | Post engagement, page views, profile follows, LinkedIn activity | |
CRM & pipeline activity | Deal stages, lead status, account data, opportunity history | Salesforce, HubSpot |
Email engagement | Opens, replies, clicks, bounces | Gmail, Outlook |
Product usage & behavior | Feature adoption, trial activity, web behavior, usage drops | PostHog, Segment |
Custom / warehouse data | Health scores, billing data, internal models, custom objects | Unify API, Hightouch, Fivetran |
Call outcomes | Connected, voicemail, no answer, call activity | Native Dialer |