Unify Chat: Understanding Credits, What Costs What

Unify Chat uses a credit system for actions that pull data from external sources. Most of what chat does is free; specific operations that fetch fresh data from third-party providers cost credits. This article explains what costs what and where to see your usage.

The short version

What costs credits, more precisely

The general rule: data that has to be fetched fresh from a third party costs credits. That includes:

• Finding new contacts at accounts that aren't already in your workspace.

• Enriching contacts or accounts with email, phone, title, or other fields.

• Deep web research, where chat pulls current information about a company from the web.

• Specialized data signals: technographic detection, hiring signals, funding signals, and similar.

• Per-prospect AI personalization at scale. When chat writes a personalized email for each of 500 recipients, the personalization itself uses credits.

Different operations cost different numbers of credits depending on the type of data and how deep the lookup is. Chat will tell you upfront when an operation is going to cost a meaningful number of credits and ask you to confirm.

What doesn't cost credits

• Reading your own data: contacts, companies, sequences, tasks, Lists you've already saved.

• Reading from your connected CRM.

• Asking chat questions, getting answers, conversation back-and-forth.

• Editing sequences, working with audiences, managing tasks.

• Light AI work: writing a single email draft, summarizing a meeting, drafting a follow-up.

Where to see your credit usage

Go to Settings → Billing. You'll see:

• Your current credit balance.

• How many credits you've used in the current period.

• A breakdown of usage by category.

• Options to buy additional credits if you need more for this period.

When you run out

If you run out of credits mid-task, chat will tell you and pause the credit-costing parts. Free actions still work. You can keep asking questions, working with your existing data, drafting copy, and editing sequences. To resume credit-costing work, top up from Settings → Billing.

Tips for being efficient with credits

• Tell chat your ICP up front. Saying "stick to Series A-B SaaS in the US, 50-200 employees" once means chat doesn't waste credits fetching contacts outside your ICP.

• Confirm before chat runs a large lookup. Chat asks before doing anything that would cost a lot. Read the confirmation and adjust scope if needed.

• Reuse Lists. Once a List is built, working with the people in it is free. You only pay for fresh data the first time.

• Use ICP filters tightly. A targeted "200 perfect-fit accounts" usually costs less and converts better than "5,000 broadly relevant accounts."

Questions

If something on your bill looks off, contact support with the time window and a description of what you expected vs. what you saw.