Unify Chat: Pricing & Credits FAQ

What are credits, and how do they work?

Credits power actions across Unify. When you ask Unify to research prospects, build a list, enrich contacts, pull signals, or take an action, credits are used based on the work required. Credits are allocated per seat and reset each billing cycle.

What types of usage exist in Unify?

There are two types of usage that can contribute to credit consumption:

• Token usage: Used by the AI to understand your prompt, research, reason, generate a response, and take actions in Unify.

• Data-vendor usage: Used when Unify retrieves third-party data, such as work emails, mobile phone numbers, or other enrichment data.

Your total credit consumption for a prompt reflects both types of usage. There is still one credit balance; these are simply two ways credits can be spent.

How much do common data actions cost?

Data-vendor usage depends on the type of data being retrieved. Unify waterfalls across multiple data vendors to maximize coverage, and admins can configure the maximum spend allowed per email or phone enrichment.

• Email enrichment: averages ~1 credit per record, and in rare cases can use up to 10.

• Phone enrichment: averages ~4 credits per record, and in rare cases can use up to 20.

• Signals: varies by source. Some signals, like web intent or technographics, may use ~1 credit, while more complex or niche data sources may use more.

How many credits does a Chat workflow actually use?

It depends on what you ask Chat to do. The best way to understand usage is through a real example.

Here’s what it cost to find 25 prospects, enrich them, and turn them into call tasks:

In this example, the full workflow used about 402 credits to go from a prompt to 25 enriched prospects ready to call. Notice that the largest driver of usage was mobile phone enrichment, not the Chat interaction itself. Two Chat threads can therefore have very different credit usage depending on the data and actions requested.

Rule of thumb: The more enrichment, external data sources, research, and actions you ask Chat to perform, the more credits the workflow will use.

Why might two similar Chat prompts use different amounts of credits?

Chat is agentic, so credit usage isn't a fixed price per prompt. It depends on the work required to complete your request. For example, asking Chat to identify prospects may require relatively little data. Asking it to identify those prospects, find their emails and mobile numbers, research their companies, and take actions on them requires more. The number of records also matters. Enriching 100 prospects will generally require more credits than enriching 10.

How can I tell what is driving my credit usage?

Look at what Chat is doing on your behalf, rather than simply how many prompts you're sending. The biggest drivers are typically third-party enrichment and workflows that require multiple data sources or steps. For example, in the workflow above, about 275 of the 402 total credits came from data-vendor usage.

How does Unify prevent my team from overspending?

Unify enforces a hard credit cap, so you won't unexpectedly exceed your available balance. Once both your seat credits and shared account pool are exhausted, new credit-consuming actions pause. You'll see an in-product prompt to add credits or upgrade, and access resumes once credits are added or your next billing cycle begins. If an automation is already in progress when credits run out, it will finish its current step before stopping.

Can I purchase more credits?

Yes. Customers on paid plans can purchase additional credits at any time as a one-time top-up. For teams with multiple seats, top-up credits are added to a shared account pool that can be used across the team. Top-ups don't automatically renew, and unused credits carry over for up to 12 months.

How is AI usage billed?

AI usage comes directly from your existing credit balance. There is no separate AI usage fee on top of your Unify subscription. The credits reflect the underlying cost of the AI models and data providers used to complete your request.