Troubleshooting ICP Agent Qualification Issues

Last updated: March 25, 2026

If your ICP (Ideal Customer Profile) agent is qualifying companies that don't match your criteria or behaving inconsistently, here are the steps to diagnose and fix the issue.

Understanding Agent Qualification Results

When a company is qualified or disqualified, you can review the agent's reasoning by examining the qualification results panel. Look for:

  • The Reflect section - shows the agent's analysis and reasoning

  • The Response section - shows the final True/False answer

  • Individual criteria responses - shows how each qualification question was answered

Common Issues and Solutions

Agent Logic Inconsistencies

If the agent correctly identifies that a company fails your criteria in the reflection but still marks it as "True," this indicates a system bug that has been addressed. Recent fixes have resolved performance challenges where non-ICP companies were incorrectly qualified despite the agent's proper analysis.

Refining Your Agent Prompts

To improve targeting accuracy:

  • Make requirements explicit: Ensure your prompt clearly states that ALL criteria must be met for qualification

  • Add specific exclusions: Include industries, company types, or characteristics you want to exclude (e.g., "exclude government organizations, universities, or non-profit entities")

  • Use simple True/False questions: Keep qualification questions straightforward and put detailed ICP definitions in the Guidance section

  • Test thoroughly: Use the agent test UI to verify results with known good and bad fit companies

Filtering and Targeting Improvements

Beyond agent prompts, you can refine targeting through:

  • New Hire Tracking filters: Navigate to Settings → Track → New Hires and apply filters for industry, company size, location, and job titles

  • Audience Builder: Create audiences with refined filters to automate your plays

  • Exclusion lists: Add companies or people to exclusion lists and ensure the "Exclude from Sequences" toggle is enabled

Monitoring and Iteration

After making changes:

  • Monitor qualification results for a few days to ensure improvements

  • Set up notifications to catch misqualified companies early

  • Continue to iterate on your agent prompts based on new edge cases

  • Remember that changes to exclusions can take 30-45 minutes to propagate

If you continue to see inconsistent behavior after implementing these fixes, the issue may be related to system performance problems that require vendor support to resolve.