Context

When sending outbound email sequences at scale, maintaining good deliverability and open rates is crucial. If you notice declining open rates in your email campaigns, switching to dedicated IP addresses can help improve deliverability performance.

Answer

Dedicated IP addresses help improve email deliverability in several ways:

• Provides fresh infrastructure with better sender reputation

• Diversifies email sending across multiple IPs to maintain consistent performance

• Allows for better control over sender reputation

How dedicated IPs are implemented

When dedicated IPs are enabled for your account, our team will:

1. Begin a warming period (typically 2-3 weeks) to establish sender reputation

2. Gradually transition email traffic to the new IPs to help ESPs recognize the domain + IP combination

3. Complete the migration once warming is finished

No action is required on your end during this process. The transition happens automatically and is managed by our deliverability team.

Best Practices

To maximize the benefits of dedicated IPs:

• Verify any new sending domains you plan to use

• Segment your sequences based on recipient engagement levels

• Monitor open rates across different sequences to identify any deliverability issues early

Performance Benchmarks

When monitoring your email sequences, use these benchmarks to evaluate deliverability:

• Open Rates: 40-60% is healthy, 50-70% is strong (customers typically see 60%+)

• Reply Rates: ~1% positive reply rate is standard, 2-3% total is good, 3-4% is excellent

• Click Rates: 3-7% is typical, 8-10% is top‑tier

These metrics can help you assess whether your dedicated IPs are delivering the expected improvements in deliverability.