Context

When running Google Ads campaigns, you may want to track and identify website visitors who come to your site through these ads for analytics and audience targeting purposes.

Answer

To track visitors from Google Ads, you can use UTM parameters in your ad URLs. UTM parameters are tags that you add to your URLs to track the source of website traffic.

Google Ads automatically adds UTM parameters to your ad URLs when you create campaigns. These parameters include:

• utm_source: Identifies the source of your traffic (google)

• utm_medium: Identifies the marketing medium (cpc)

• utm_campaign: Shows which specific campaign brought the traffic

• utm_content: Distinguishes between different ad versions

You can use these UTM parameters to:

1. Create audience segments in your analytics platform

2. Track conversion rates from specific ad campaigns

3. Measure the effectiveness of different ad variations

For more information about UTM parameters in Google Ads, visit the Google Ads Help Center.