Context

When setting up website visit audiences in Unify, you may notice accounts appearing in your audience even though they haven't recorded any recent website visits. This happens because without proper time-based conditions, the audience will include any account that has ever visited your website.

Answer

To ensure your website visit audience only includes accounts with recent activity, you need to add time-based conditions to your audience filter. Here's how to fix this:

1. In your website visit audience settings, locate the visit count filter

2. Add a condition for `Website Visit` `greater than/equal to` `1`

3. Specify the time period you want to track (e.g., "in the last 30 days")

Without setting a specific time period, your audience will include all accounts that have ever met the visit criteria, even if their last visit was months or years ago. By adding a time constraint, you'll ensure your audience only includes accounts with relevant, recent website activity.