Context

When running both cold outbound and warm visitor sequences, you may notice that cold outbound sequences appear to be performing better than warm sequences, which seems counterintuitive since warm leads typically show higher engagement rates.

Answer

While it might seem concerning to see cold outbound sequences outperforming warm sequences, this observation may be premature if your sample size is too small. Here's what you need to know:

• A minimum of 1,000 completed enrollments is recommended before drawing conclusions about sequence performance

• Early performance metrics with only a few hundred emails sent may not be statistically significant

• Wait until you have sufficient data before making major adjustments to your sequences

If you've reached this threshold and are still seeing unexpected performance patterns, contact our support team for a detailed analysis of your sequence configurations and targeting settings.