When creating a Play with multiple sequences, you may want to test different approaches by setting up A/B testing to compare their effectiveness.
A/B testing must be configured at the Play level, not at the Sequence level. Here's how it works:
Create your Play
Set up two different sequences that you want to test
At the Play level, create weighted nodes to split traffic between your sequences
Important: You cannot create A/B tests directly within a sequence. You must use separate sequences and configure the test distribution using weighted nodes in the Play settings.
When setting up your Play, remember that:
Each sequence can have its own unique content and timing
The weight distribution determines what percentage of contacts will receive each sequence
You can monitor the performance of each sequence variant through the Play analytics
The A/B node can be configured to ensure that only a single SDR contacts prospects at each company included in the play. To implement this, divide the "sequencing" nodes under each A/B node by SDR. This setup guarantees that each company is assigned to one specific SDR for outreach.