Context

When viewing email sequence statistics, you may notice a discrepancy between the overall sequence opt-out rate and individual email opt-out rates. For example, a sequence might show a 9.5% overall opt-out rate while each individual email step displays 0% opt-out rate.

Answer

The difference in opt-out rates occurs because sequence-level and email-level statistics are calculated differently:

• Sequence-level opt-out rate: Shows the total opt-out percentage across all versions of the sequence

• Email-level opt-out rate: Displays opt-out data only for the current version of that specific email step

For example, if you're viewing Version 4 of a sequence and all opt-outs occurred in earlier versions, you might see:

• A 9% overall opt-out rate at the sequence level (including all historical versions)

• 0% opt-out rates for individual emails (showing only Version 4 data)