Context

When setting up a prospecting sequence, you can specify keywords to help target specific prospects. Users may wonder whether these keywords act as a filter or just influence prioritization of prospects.

Answer

The keywords feature in prospecting sequences acts as a strict filter, not a prioritization system. When you add keywords to your prospecting sequence:

• The system will ONLY find prospects for which at least one of the specified keywords can be matched against a specific skill, interest, or experience the prospect is associated with

• Prospects without any matching keywords will be excluded completely from the sequence

• This filtering happens during the initial prospect search, before any other targeting criteria are applied