Can I exclude specific webpages from being used as intent signals?
Last updated: April 14, 2025
Context
When tracking user behavior on your website for intent signals, you may want to exclude certain pages (such as careers pages or other non-product content) from being considered in the intent tracking system.
Answer
Yes, you can exclude specific webpages from intent signal tracking by selectively implementing the Unify web tracking tag. Instead of adding the tracking tag across your entire website, you can control which pages are tracked by only adding the tag to desired pages.
To implement this:
Identify the pages you want to track for intent signals
Remove the global implementation of the Unify web tag (if currently present)
Add the Unify web tag only to the specific pages you want to track
Any pages without the tracking tag will not be used as intent signals in your Unify implementation.