Can I exclude specific webpages from being used as intent signals?

Last updated: April 14, 2025

Context

When tracking user behavior on your website for intent signals, you may want to exclude certain pages (such as careers pages or other non-product content) from being considered in the intent tracking system.

Answer

Yes, you can exclude specific webpages from intent signal tracking by selectively implementing the Unify web tracking tag. Instead of adding the tracking tag across your entire website, you can control which pages are tracked by only adding the tag to desired pages.

To implement this:

  1. Identify the pages you want to track for intent signals

  2. Remove the global implementation of the Unify web tag (if currently present)

  3. Add the Unify web tag only to the specific pages you want to track

Any pages without the tracking tag will not be used as intent signals in your Unify implementation.