Connecting Unify to Zapier via Webhooks

Use a Unify Webhook node to push Play data into Zapier, then let Zapier route it to any of the 6,000+ apps it supports. Best for non-technical teams who want a 20-minute, no-code setup.

Prerequisites

• A Zapier account (the free tier works for low-volume use; paid tiers unlock more tasks and faster polling)

• A Unify Play you want to add the Webhook action to

• The destination tool you ultimately want to send data into (e.g. Outreach, Google Sheets, Slack)

Step-by-step setup

1. Create a new Zap in Zapier

• Go to Zapier → Create Zap

• For the Trigger, search for and select Webhooks by Zapier

• Choose event: Catch Hook, click Continue

2. Copy the Catch Hook URL

• Zapier will generate a unique webhook URL (looks like https://hooks.zapier.com/hooks/catch/12345/abcdef)

• Copy this URL — this is what you'll paste into Unify

3. Add a Webhook node to your Unify Play

• Open your Play in Unify

• Add a Webhook action node where you want the data to be sent

  

• Paste the Zapier URL into Webhook URL

  

• Set Method to POST

• Set Authentication to None (Zapier doesn't require auth; the URL itself is the secret)

• Add Content-Type: application/json under Headers

• In Body, choose JSON format and add the fields you want to send, using Unify template variables:

{
  "email": "{{ person.email }}",
  "first_name": "{{ person.first_name }}",
  "last_name": "{{ person.last_name }}",
  "company_name": "{{ company.name }}",
  "title": "{{ person.title }}"
}

4. Send a test from Unify

• In the Webhook node, click Expand preview to see the payload that will be sent for a real record

• Trigger the Play once (or use a test record) so Zapier receives a request

• In Zapier, click Test trigger — you should see the test payload appear

5. Build the action in Zapier

• Click + to add the next step (the destination)

• Choose your destination app (Outreach, Google Sheets, Slack, etc.)

• Map the Unify fields from your test payload into the destination app's fields

• Test the action, then turn the Zap On

That's it — the Play will now push data to your destination every time it fires.

Example Zaps

Unify → Google Sheets (log every triggered record)

• Trigger: Webhooks by Zapier → Catch Hook

• Action: Google Sheets → Create Spreadsheet Row

• Map email, first_name, company_name etc. into the sheet columns

• Use case: A running log of every record that went through a Play, for reporting or RevOps review

Unify → Slack (alert on high-value signals)

• Trigger: Webhooks by Zapier → Catch Hook

• Action: Slack → Send Channel Message

• Format the message with the Unify fields: "🚨 {{first_name}} at {{company_name}} just triggered [signal]"

• Use case: Real-time alerts to your sales channel for high-intent signals

Unify → Outreach (push to a sequence)

• Trigger: Webhooks by Zapier → Catch Hook

• Action: Outreach → Add Prospect to Sequence (or Create Prospect)

• Map Unify fields to Outreach prospect fields, choose the sequence

• Use case: Auto-enroll qualified prospects into Outreach sequences without going through Salesforce

Tips

• Always test with webhook.site first. Paste the webhook.site URL into Unify before connecting Zapier, fire a test, and verify the payload looks right.

• Task usage scales with volume. Each Play execution that hits the Webhook = 1 Zapier task. Estimate your Play volume against your Zapier plan.

• Zapier polls every 1–15 minutes on the free tier. For near-instant routing, you'll need a paid Zapier plan.

Troubleshooting