Lookalikes Play

Last updated: September 25, 2025

We’re super excited to be launching the Lookalikes signal. Launching your first Lookalikes play helps expand your TAM to net new companies. But that’s only the first step. You can create Lookalikes audiences based on a multitude of triggers.

  1. Lookalikes on Current Customers / Closed-Won:

    1. Create a Lookalikes plays based on all customers or closed-won opportunities in your CRM.

  2. “High-Fit” TAM Lookalikes

    1. Create a Lookalikes plays based on companies in your CRM tagged as “high fit”

  3. “Dream Logo” List Lookalikes

    1. Create a Lookalikes plays based on companies in your CRM / CSV tagged as “dream logo.”

  4. Verticals Lookalikes

    1. Create 2-3 Lookalikes plays based on a hand-picked list of companies or customers. Tailor the personas and sequence copy to address these specific verticals, potentially including specific case studies or references to relevant customer names.