How do I create an audience for visitors of a specific webpage URL?

Last updated: May 5, 2026

Context

When creating audiences for targeted engagement, you may want to focus on visitors who have viewed specific pages on your website. This can help you identify and target users based on their browsing behavior and interests.

Answer

You can create an audience based on specific webpage URLs using the page views matching filter in the audience creation interface. Here's how:

Important: The web tag must be installed on any webpage you want to track. Pages without the web tag will not capture visitor activity, and tracking only begins from the time of installation (not retroactively). Verify the web tag is present on your target URLs before creating audiences based on them.

  1. Navigate to the Audiences section in the sidebar and click New audience

  2. In the Audience Builder, click Add condition and select Page Views Matching from the filtering options

  3. Enter the specific URL path that follows your domain name (e.g., /pricing, /product-features, /domain). Tip: Use the "containing" operator instead of "matching" for more flexible filtering. "Containing" only requires that the URL contains the specified text anywhere within it, making it easier to use than exact matching.

  4. Configure the relevant time zone for accurate tracking

  5. Add any additional filters as needed, such as:

    • Intent level

    • Time frame for page views

    • Company or individual criteria

You can further refine your audience by:

  • Adding multiple URL conditions

  • Combining with other audience filters

  • Including or excluding specific companies and individuals

Once your filters are configured, you can view the resulting company list and export it as a CSV file if needed for further analysis or outreach campaigns.

Note: While you can filter audiences by specific page URLs, the "last page visited" cannot be displayed as a data column in the audience view itself. To see page-level detail for individual contacts, drill into the People profile. If you need to segment by different pages (e.g., pricing page visitors vs. demo page visitors), create separate audiences for each page URL and use them as distinct triggers for targeted engagement.