About the unsubscribe footer in sequence emails

Last updated: June 18, 2026

Every email sent through Unify sequences automatically includes an unsubscribe link in the footer. This article covers what it looks like, whether you can remove it (you can't), and how to customize the wording.

The unsubscribe link is automatic

Unify adds an unsubscribe link and opt-out message to every sequence email sent to real recipients. This is required by CAN-SPAM and similar anti-spam regulations — every commercial email needs a clear, working unsubscribe mechanism.

Two things to know:

  • Test emails don't show the footer. When you preview or send a test, the unsubscribe link is omitted to avoid confusion. It only appears on real sends.

  • One-off emails from your own mailbox don't get it. The automatic unsubscribe is only added to emails sent through Unify sequences. If you send a one-off email directly from Gmail or Outlook, Unify isn't in the loop and won't add the link.

Can I remove the unsubscribe footer entirely?

No. Removing it would violate CAN-SPAM, expose you to legal risk, and hurt your sender reputation. Unify doesn't expose a way to turn it off — and shouldn't.

What you can do is customize the wording.

How to customize the unsubscribe message

  1. Go to Settings → Organization → Sequences → Rulesets.

  2. Open the ruleset your sequence uses (or the default).

  3. Find the opt-out message section.

  4. Edit the text.

You can create different rulesets with different unsubscribe wording — e.g., one tone for marketing campaigns, another for one-to-one outreach.

When customizing, keep two things in mind:

  • The text must clearly communicate that the recipient can opt out.

  • The link itself must remain functional.

You have a lot of flexibility on tone and language — you just can't soften the message to the point where it's unclear.

What happens when someone clicks unsubscribe

When a recipient clicks the unsubscribe link:

  • They're automatically unenrolled from all active Unify sequences.

  • Their opt-out status is recorded in their Unify record.

  • If your CRM field mapping is set up, the opt-out also syncs to Salesforce or HubSpot — see How to opt out contacts and accounts for the field mapping details.

You can also manually opt someone out from their contact record (any team member can do this — admin permissions aren't required).