Context

When sending emails through our platform, you may want to verify how recipients can unsubscribe from your communications and customize the opt-out message that appears in your emails.

Answer

An unsubscribe link and opt-out message are automatically included in all emails sent to actual prospects through the Unify platform. However, these elements are not displayed in test emails to avoid confusion.

Note: Unsubscribe links are only available for emails sent via Unify. One-off emails sent directly from your primary mailbox (Gmail, Outlook, etc.) will not include automatic unsubscribe functionality.

This automatic inclusion fulfills CAN‑SPAM compliance requirements, ensuring that every email provides a clear and legal opt‑out mechanism.

To customize your opt-out message:

1. Navigate to Settings > Sequences

2. Select the "Rulesets" tab

3. Look for the opt-out message section where you can modify the text

4. Map the “Is Opted Out” and “Opted Out At” fields to corresponding CRM fields in your integration settings to track opt‑out status in the CRM.

When a recipient clicks the unsubscribe link, they are automatically unenrolled from all active sequences. Additionally, any team member can manually opt‑out a contact without needing admin permissions. The platform automatically classifies inbound replies containing unsubscribe language (such as "unsubscribe" or "please remove me") as "Opt out" replies, but you must still manually opt them out by opening their contact record and clicking the "Opt Out" button.