Tracking clicks in sequences

Last updated: April 29, 2026

How Unify Click Tracking Works

Unify can only detect link clicks to websites that have the Unify tag installed on them. If you're seeing zero clicks reported in your sequence analytics, it's likely because the destination website doesn't have the Unify tag.

Steps to Enable Click Tracking

  1. Ensure the Unify tag is installed on the destination website of your email links.

  2. To install the tag, go to Settings > Integrations > Website Tag in your Unify dashboard.

  3. Follow the instructions to add the Unify tag to your website.

Common Misconceptions

Similarly, Unify can track clicks to documentation pages, including those hosted on third‑party platforms like Mintlify or on unique domains, as long as the Unify tracking tag is properly installed on those sites. The hosting platform doesn’t matter – what matters is whether the destination page has the Unify tag implemented. Note that if your website has a Content Security Policy (CSP) configured, you must include both https://tag.unifyintent.com in the script-src directive and https://api.unifyintent.com in the connect-src directive. Without this configuration, the Unify tag may load but API requests will be blocked, causing tracking to fail silently.

It's important to note that the click count in Unify does not track all link clicks within the email itself. It only tracks clicks on the destination website after the user has clicked the link in the email and landed on a page with the Unify tag. For example, let's say you have an external calendar link that is not hosted on your marketing site. Even though prospects may be clicking to the calendar link attached to the email, Unify would not be tracking those clicks given they do not link back to your website.

Understanding Play Triggers vs. Click Rate Discrepancy

You may notice that “link click” plays are triggering for contacts in your sequence, but the sequence analytics show a 0% click rate. This happens because:

  • The “link click” play trigger fires when a contact clicks any link in your email.

  • The sequence “Click rate” metric only counts clicks that land on pages where the Unify tag is installed (typically on your own domain).

Workaround for External Links

If you need to link to external sites but still want to track clicks in your sequence analytics, use an on‑domain landing or redirect page first. This allows the click to be tracked before sending users off‑domain.

Troubleshooting

If you're not seeing click data in your sequence analytics:

  1. Verify that the destination website has the Unify tag installed.

  2. Check that the tag is correctly implemented on all relevant pages.

  3. Ensure that there's no conflict with other tracking scripts on your website.

  4. Unify tag is installed but tracking isn’t working: If your website has a Content Security Policy (CSP) configured, verify that both required directives are included:

    • script-src https://tag.unifyintent.com

    • connect-src https://api.unifyintent.com

    Add these directives in either your HTTP response header Content-Security-Policy or in a <meta http-equiv="Content-Security-Policy" ...> tag in your HTML.

    Test tag installation in browser: Open your browser's developer console on the destination page and run window.unify && window.unify.page(). If it returns undefined, the Unify tag isn’t loading on that page.

    Verify tag installation: You can confirm the Unify tag is correctly installed by going to Settings > Integrations > Unify Intent Client – a green checkmark indicates the tag is correctly installed and active.

If you have taken these steps and are still having issues, please reach out to Unify Support (support@unifygtm.com).