Context

When managing email sequences, it's valuable to identify and retarget contacts who have shown high engagement through multiple email opens or clicks. Rather than manually checking individual email interactions, you can create an audience to automatically track these engaged contacts.

Answer

You can create a targeted audience based on email interaction criteria using the Audiences feature. Here's how:

1. Navigate to the Audiences section in your dashboard

2. Click "Create New Audience"

3. Add conditions for email interactions:

   • Set conditions for number of email opens

   • Set conditions for link clicks

   • Specify the time frame for these interactions

You can customize the conditions to match your specific targeting needs by adjusting the number of interactions and timeframe. The audience will automatically update to include contacts who meet these criteria, making it easy to track and retarget your most engaged contacts.

To receive real-time notifications when contacts enter this audience, connect it to a Play that triggers a Slack notification. This allows you to get alerted immediately when a prospect shows high engagement, such as opening an email multiple times. See How do I set up Slack notifications in Unify for setup instructions.