Persona building best practices

Strong personas help Unify find the right prospects and tailor messaging more effectively.

Best practices

• Go to Settings → Personas.

• Split personas by department.

• If you sell into multiple industries, split personas by industry too.

• Split personas by seniority so messaging can be tailored by role level.

• Use Unify Chat to generate relevant titles for each persona category.

• Include as many relevant title variations as possible.

• Avoid over-excluding titles with broad words like of, since many valid titles use formats like VP Talent instead of VP of Talent.

Tip

The more complete and relevant your title list is, the more likely Unify is to match the right prospects at each company.