How do I re-run a Play to target new prospects?

When you want to re-run a Play to target new prospects at companies you've already prospected — without re-engaging the same people — Unify gives you a few ways to do it.

Quick method: duplicate the Play with "net new" prospecting

1. Duplicate the existing Play.

2. In the prospecting node settings, ensure "Prospect for net new people only" is selected.

3. Publish the duplicate.

The duplicate runs immediately and only finds new contacts not previously prospected.

Alternative: manual trigger on the original Play

If you don't need a new Play (for tracking or audience changes), you can re-run the original:

1. Set the Play trigger to Manual.

2. From the Audience view, click Run/Send to Play to enroll the full audience again.

This gives you precise control over which records to re-run, without creating a duplicate.

Scheduled re-runs

For ongoing re-runs at a regular cadence, enable the rerun toggle in the Play's settings (gear icon) and set a cadence. The minimum cadence is 1 day — you cannot set it to 0. If you need an immediate re-execution on the same audience, duplicate the Play instead.

What re-run does not do

• Editing and republishing a Play does NOT re-run previously processed records. Only newly matching records are picked up.

• Manual triggers always create a new run, but sequence rules (cooldowns, already-enrolled, exclusions) can still block enrollment even when the Play runs.

How re-enrollment interacts with re-running

This is the most common source of confusion when re-running Plays. Understanding it saves a lot of debugging.

The default re-enrollment behavior is "never." When a contact has been enrolled in any sequence, they cannot be enrolled in another sequence again unless you explicitly enable re-enrollment in your sequence ruleset. There is no automatic time-based cooldown that eventually clears.

To allow re-enrollment when re-running a Play:

1. Go to Settings → Organization → Sequences → Rulesets.

2. Enable "Allow enrollment into multiple Sequences" if you want the contact to be in more than one sequence simultaneously.

3. Set "Minimum days between enrollments" to your desired cooldown (0 = immediate, higher = more spaced out).

4. Optionally enable "Allow re-enrollment into the same sequence" if you want contacts to re-enter a sequence they've completed.

5. Wait 30–45 minutes for the change to propagate before re-running.

Both settings are global — they apply to all sequences in your organization, not individual ones.

Cost-aware re-runs

Re-running a Play executes every node, including enrichment and AI qualification. For large audiences this consumes credits. Cheaper options:

• Use an "include existing People" prospecting node rather than net-new prospecting if the work is already done.

• Enroll contacts directly into a sequence via Sequences → Enrollments → Add enrollments, bypassing the Play.

• Modify the existing Play (rather than duplicating) when you just need to expand audience criteria — the change applies on the next polling cycle.

Permanently exclude specific contacts

If you want to ensure specific contacts can never be enrolled again (e.g., the wrong person was mistakenly targeted), create a People-level exclusion:

1. Go to Settings → Exclusions → New Exclusion → People.

2. Define who to block (by specific emails or a custom field like Status = exclude).

3. Enable the Exclude from Sequences toggle to prevent future enrollments and remove them from any active sequences.

4. Save.

Exclusion changes can take 30–45 minutes to propagate. Note that this protection applies to Unify sequences only — external HubSpot or other-platform sequences are not affected.