Does Unify Chat remember things between conversations?

Last updated: June 23, 2026

Yes, and how memory works is worth understanding so you can use it well.

What chat remembers (and what it doesn't)

Chat keeps two kinds of context: persistent memories that follow you across every conversation, and conversation context that only lasts within a single chat thread.

Persistent memories (cross-conversation)

Persistent memories are explicit things you've asked chat to remember. They follow you everywhere. Every new chat thread you open starts with these in mind.

Things to teach chat as a persistent memory:

  • Your company: what you do, who you sell to, where you're positioned. Saying "research my company" on your first day kicks this off.

  • Your ICP: industries, sizes, geos, technographics, signals you care about.

  • Your personas: the roles you target, what each one cares about.

  • Your tone: how formal, how punchy, what to avoid.

  • Your usual workflow: "always check Salesforce ownership before enrolling," "always exclude customers from new outbound," etc.

To save something as a persistent memory, just tell chat: "Remember that we target Series A-C fintech companies in North America." Chat confirms and stores it. From the next conversation onward, that's part of the baseline.

Conversation context (this thread only)

Inside one chat thread, chat tracks everything you've said and done in that conversation: the Lists you've built, the contacts you've found, the drafts you've written, the questions you've asked. You can refer back to it freely.

When you open a brand new chat thread, that conversation-level context resets. Persistent memories carry over; the working state of the prior thread does not.

Practical takeaway

The right time to start a new chat thread is when you're moving to a meaningfully different task. Say, switching from sourcing for an ABM campaign to looking at your pipeline. New thread = fresh working state, but everything you've taught chat about yourself, your company, and your ICP is still there.

The right time to stay in the same thread is when you're continuing on the same task and want to keep building on what you and chat have already done together.

Saving and using memories

To add a memory, just tell chat. Examples:

  • "Remember that our target buyer is the VP of Customer Success at companies with 100-500 employees."

  • "Always sign emails as 'Best, Haya' unless I say otherwise."

  • "My company is called Unify. We're a GTM platform. Remember that."

To see what chat remembers, you can ask: "What do you remember about me?" or "What memories do you have stored?"

To update something, just tell chat the new version: "Update my ICP to also include B2C marketplaces, 50-300 employees."

To forget something, tell chat: "Forget what I told you about target geos. I'll re-share later."

Memory limits

A few things worth knowing:

  • Memory is per-user, not per-team. If your teammate tells chat something, you won't automatically have it. (We're exploring shared workspace memory.)

  • Memory works best for stable facts: ICP, tone, company context, recurring workflows. It's less useful for one-off task state, which should live in the conversation itself.

  • There's no UI for editing memories directly today. You manage them through chat itself ("forget this", "update that"). A management UI is on the roadmap.

TL;DR

Chat carries persistent memories with you across every conversation. Conversation-level state lives inside one thread only. The best thing you can do on your first day is teach chat about your company, your ICP, and your tone. Every chat after that will be sharper for it.